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Posts Tagged ‘vehicle wraps’

Different Parts of a Vehicle Wrap

When you look at a well done completed vehicle, it’s easy to think it was all one big piece graphic vinyl. After all, the job of a good vehicle wrap installer is to make the image appear without seams and akin to a custom paint job. The fact of the matter is a vehicle wrap before it’s installed, comes in a series of different sections or panels. In training to wrap vehicles you’ll be faced with a kit with all sorts of parts and it’s up to you to fit them together in the best possible way.

The first step one should take is to get the computer mockup of the design to get a visual on what it’s supposed to look like and attempt to paste them up in the closest possible way to the computer graphic version. Be aware that the scale design supplied to you may not exactly represent what is directly in front of you in three dimensions.

Generally in vehicle wrap graphics these are the parts you’ll be supplied with or asked to make with your sign printer: bumpers, driver’s side, passenger’s side, hood/bonnet, roof, trunk or rear and the windows. Many of these panels for your vehicle wrap can be create as a single piece which fits largely over the body panels of the vehicle wrap, while in other instances a certain section is created from tiles.

Tiled vehicle graphics can be described as several overlapping sheets of vehicle wrap graphics that are placed one on top of another to achieve a larger finished image. This is done for different reasons depending on the circumstances of the actual vehicle wrap installation. It may be tiled in order to conserve media by fitting the most panels into a roll vehicle wrap vinyl to avoid waste or it may simply be the driver’s side panel (as an example) is too large to be printed as one solid panel.

When fitting these various vehicle wrap panels together it’s good to consider the overlapping areas and spend your timing getting all the separate parts in the right place to get your installation looking great and as though it were one giant piece. This same time for consideration can be carried over to the design and printing of the vehicle wrap, as it is a series of connecting panels on a three dimensional curved surface – the designer/printer should try to avoid closely connecting graphics between one section to another.

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Get Paid to Drive - Is it a Scam?

You’ve seen the ads on the internet that state you get paid thousands to essentially have your vehicle wrapped by a large advertiser and get paid in the process. This is often marketed to average consumers and over the last few years has grown substantially on the internet - with many offering a fee to be listed in certain directories.

I’ve spent over ten years in the graphics and vehicle wrap industry and this is certainly a new idea to me. As a person involved in the business of vehicle wraps, the majority of my clientele come from marketing, advertising, as well as small and major brands directly. I haven’t once received a project involving a private vehicle being sponsored by a third party.

Individuals and companies who typically purchase car and truck wrap advertising, do so to brand a fleet, sales vehicles, courier vehicles, and major transports - what is certain is that they own or lease all of these vehicles. On occasion a marketing firm may rent a car, truck, or van to advance a particular ad campaign, but they do so while maintaining their agenda.

I can’t say without a doubt that ‘Getting Paid to Drive’ types of offers are completely a scam and simply a way to get unsuspecting visitors to pay a fee for inclusion - but I’m highly suspicious. In my experience I’ve never seen it happen.

When advertisers pay thousands of dollars for vehicle wraps to promote their products or services, what they look to achieve is visual impressions within a certain marketplace - something they can measure. At times, they have promoters whose sole job is to drive, event market, and distribute samples. Other times they purchase a vehicle wrap installation for branding the vehicles in their company that travel the most throughout the city, such as sales and delivery vehicles.

With the propagation of programs that claim to provide an adwrap for your vehicle, my suggestion is to use a common sense approach. Why would a major brand spend this money to wrap your car?.. You don’t work for them and they have no way of tracking your mileage or movement. Even if they did this would introduce a huge invasion of privacy. If you do decide to try one of these paid programs, be sure to commit due diligence and ask all the questions you have. If they don’t have the answers to your questions you can assume they’re not legitimate.

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