Vehicle Wrap Training

You’ve seen the ads on the internet that state you get paid thousands to essentially have your vehicle wrapped by a large advertiser and get paid in the process. This is often marketed to average consumers and over the last few years has grown substantially on the internet - with many offering a fee to be listed in certain directories.

I’ve spent over ten years in the graphics and vehicle wrap industry and this is certainly a new idea to me. As a person involved in the business of vehicle wraps, the majority of my clientele come from marketing, advertising, as well as small and major brands directly. I haven’t once received a project involving a private vehicle being sponsored by a third party.

Individuals and companies who typically purchase car and truck wrap advertising, do so to brand a fleet, sales vehicles, courier vehicles, and major transports - what is certain is that they own or lease all of these vehicles. On occasion a marketing firm may rent a car, truck, or van to advance a particular ad campaign, but they do so while maintaining their agenda.

I can’t say without a doubt that ‘Getting Paid to Drive’ types of offers are completely a scam and simply a way to get unsuspecting visitors to pay a fee for inclusion - but I’m highly suspicious. In my experience I’ve never seen it happen.

When advertisers pay thousands of dollars for vehicle wraps to promote their products or services, what they look to achieve is visual impressions within a certain marketplace - something they can measure. At times, they have promoters whose sole job is to drive, event market, and distribute samples. Other times they purchase a vehicle wrap installation for branding the vehicles in their company that travel the most throughout the city, such as sales and delivery vehicles.

With the propagation of programs that claim to provide an adwrap for your vehicle, my suggestion is to use a common sense approach. Why would a major brand spend this money to wrap your car?.. You don’t work for them and they have no way of tracking your mileage or movement. Even if they did this would introduce a huge invasion of privacy. If you do decide to try one of these paid programs, be sure to commit due diligence and ask all the questions you have. If they don’t have the answers to your questions you can assume they’re not legitimate.

Uncategorized car wrap ad program, free car, paid to drive, vehicle wraps

The next step for any good vehicle wrap and graphics business is finding their niche to supply to in their local area. For these just starting out it, can feel daunting at first with all of your new equipment and skills, but you’re phone simply isn’t ringing. This article will cover some key industries that are perfect matches for the emerging full coverage vehicle wrap business. Be sure to take some time to examine these industries before heading out to your marketing efforts - and don’t forget to sell them with full wraps on all of your company vehicles.

TV, Radio, and Other Media - Their vans and trucks are always circulating the city for events and editorial features. It’s a very common occurence to see vehicle wraps in this business and it’s very lucractive as TV and Radio often rebrand and refresh their image frequently.

Courier and Delivery - City vans and trucks in this industry have very high mileage and visibility. Try pitching a few vehicle wraps to the bigger companies and you’re sure to walk away with at least a series of supply and install decal jobs.

Food and Beverage - This industry is a larger extension of of the previous one, however it’s often the case that larger vehicles are used and more vehicles are available. The food and beverage area is where you can really get some square footage out of your printer, but make sure you have the space to work on a full sized trailer at your shop.

Public Transport - Alot can be done in the realm of public transportation including full bus wraps, station wall murals, and even the standard out of home advertising. This section is heavily government regulated, so prepare yourself to do some political maneuvering and fill out some tenders.

Advertising and Marketing Companies - This business can be viewed as sort of an umbrella encompassing many different printing technologies, but great working relationship can be made. Getting vehicle wraps through advertising channels can get you a head start on emerging businesses that you would not have sold to before.

Do your own research to find names and positions for the markets you’d like to enter, from there it’s up your marketing plan to go to work. Whether by direct mail, phone calls, or advertising of your own finding and ironing out a niche for your vehicle wrap business will certainly set you apart from your competitors.

Uncategorized marketing vehicle wraps, selling, vehicle wrap business, vehicle wrap training